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paper pups
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible21.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$5.62–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$19K$19K/yr · 21K searches
Growth
Bad-46.6%90-day search growth — must beat 0% to launch