55
paper punches for crafting
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-21.4% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$5.20–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,458.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 626K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand