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paper perforator
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.31–$39.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good913.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 106K searches
Competition
Bad73%top-5 click share — a locked-up shelf