47
paper clay
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.52–$31.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 70K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,374.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch