44
pants patches for holes
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,529.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.91avg listing price — sweet spot $15–$100
Price range
Okay$3.77–$18.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$75K$75K/yr · 265K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch