50
paint stir sticks
Worth a lookShows searches that convert (20.5% search→purchase), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good757.31avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Market size
Good$372K$372K/yr · 217K searches
Price range
Okay$4.00–$19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf