49
ostrich feathers
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.94avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,328.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.83–$164.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$138K$138K/yr · 374K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Growth
Bad-21.0%90-day search growth — must beat 0% to launch