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orvus quilt soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.81avg listing price — sweet spot $15–$100
Review moat
Good742.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Market size
Okay$139K$139K/yr · 111K searches
Price range
Okay$9.15–$17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand