52
origami kit for kids ages 8-12
Worth a lookShows low returns (1.1%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good$564K$564K/yr · 547K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Price range
Okay$5.32–$23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,192.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.7%90-day search growth — must beat 0% to launch