38
orange wired ribbon
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Good511.14avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Price range
Bad$6.95–$16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$12K$12K/yr · 31K searches