44
orange streamers
Skip itPrices mostly outside the sweet spot ($4.91–$9.80) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 101K searches
Review moat
Bad4,503.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.98avg listing price — sweet spot $15–$100
Price range
Bad$4.91–$9.80cheapest to priciest tracked listing — scored on the share inside $15–$100