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orange pony beads
Skip itPrices mostly outside the sweet spot ($5.62–$7.57) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Great+60.6%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good898.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.79avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 30K searches
Price range
Bad$5.62–$7.57cheapest to priciest tracked listing — scored on the share inside $15–$100