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orange markers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,684.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 94K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Price range
Bad$5.55–$15.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand