40
orange feathers
Skip itPrices mostly outside the sweet spot ($4.92–$14.20) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,516.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 64K searches
Price range
Bad$4.92–$14.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns