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orange duct tape
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,887.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.87–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.04avg listing price — sweet spot $15–$100
Market size
Okay$142K$142K/yr · 58K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf