46
orange chunky yarn
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$4.74–$50.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good751.86avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 68K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch