53
oil pastels
Worth a lookShows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.7M searches
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$3.77–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,610.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch