58
oil based paint markers
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$5.73–$61.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Market size
Okay$271K$271K/yr · 394K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,798.81avg incumbent reviews — the moat a new listing must climb