22
ohuhu markers 320
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$186.05avg listing price — sweet spot $15–$100
Review moat
Okay1,780.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 62K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$116.39–$251.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price