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nylon string
Worth a lookShows low returns (1.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,756.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.78–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$223K$223K/yr · 443K searches
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality