56
neon markers
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.17–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay$164K$164K/yr · 261K searches
Review moat
Bad4,329avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand