61
neon construction paper
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.5M searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Price range
Okay$2.90–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,515.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality