42
neenah 110 lb cardstock
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Price range
Good$6.93–$31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,538.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 45K searches