53
necklace extenders gold
Worth a lookShows searches that convert (13.1% search→purchase), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$4.41–$62.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$459K$459K/yr · 303K searches
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Review moat
Okay2,007.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf