55
necklace extender
Worth a lookShows searches that convert (11.0% search→purchase), but prices mostly outside the sweet spot ($4.13–$13.60) keeps it on the watch list.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,205.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.04avg listing price — sweet spot $15–$100
Price range
Bad$4.13–$13.60cheapest to priciest tracked listing — scored on the share inside $15–$100