39
n scale train
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great127.19avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$81.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$95K$95K/yr · 238K searches
Price range
Bad$5.77–$353.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price