40
n scale train set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great213.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$667K$667K/yr · 512K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$130.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$9.83–$353.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price