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34

my adventure book

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A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 33Competition 21Returns 80Price range 71Avg price 91Brand share 35Review moat 50Quality gap 23

Avg price

Great$21.26

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$9.96–$27.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,500.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 48K searches

Reviews