46
mustang car
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great319.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$6.02–$57.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 237K searches