45
moss table runner
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great451.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$7.52–$33.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 110K searches