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moon stickers
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great333.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.01–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad$6.69avg listing price — sweet spot $15–$100
Market size
Bad$38K$38K/yr · 156K searches