44
mohair yarn
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible87avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.49–$89.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 259K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier