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miyuki delica seed beads 11/0
Worth a lookShows low returns (1.6%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Great417.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.68–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 446K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality