44
mixing sticks
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,953.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.93–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 46K searches