46
mirror markers
Skip itSoft demand (-5.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.63–$25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$119K$119K/yr · 103K searches
Review moat
Bad6,419.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch