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Skip itPrices mostly outside the sweet spot ($6.61–$16.60) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,387.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 121K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.61–$16.60cheapest to priciest tracked listing — scored on the share inside $15–$100