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mip rc tools
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$55.86avg listing price — sweet spot $15–$100
Review moat
Great475.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.98–$275.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$87K$87K/yr · 95K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price