36
mini turkeys
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible73.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$5.45–$20.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 112K searches
Signals Low Review Barrier