47
mini snowman
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great369.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.00–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 272K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand