61
mini iron
Launch itA $2.8M/yr market growing +15.0% this quarter with returns at 3.9% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 2.6M searches
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Price range
Great$8.79–$55.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 6% kills the launch gate
Review moat
Bad5,950.38avg incumbent reviews — the moat a new listing must climb