46
mini hats
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great360.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Price range
Good$6.04–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 205K searches