51
mini embroidery hoop
Worth a lookShows a fragmented shelf (top 5 take 39% of clicks), but soft demand (-18.7% this quarter) keeps it on the watch list.
Competition
Great39%top-5 click share — an open shelf
Review moat
Great480.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$25.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$90K$90K/yr · 153K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch