52
mini craft
Worth a lookShows low returns (1.2%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$4.46–$56.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,530.51avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 84K searches
Signals No Dominant Brand