51
mini canvas
Worth a lookShows low returns (1.7%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.79–$34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$530K$530K/yr · 535K searches
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Review moat
Okay2,776.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand