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49

mica powder

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 73Growth 33Conversion 52Competition 31Returns 94Price range 61Avg price 72Brand share 45Review moat 24Quality gap 19

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Good$799K

$799K/yr · 1.3M searches

Avg price

Good$14.64

avg listing price — sweet spot $15–$100

Price range

Good$6.41–$28.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,626.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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