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metallic markers
Worth a lookShows low returns (1.1%), but soft demand (-8.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$487K$487K/yr · 706K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.61–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Review moat
Bad6,029avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch