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metallic cardstock
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Review moat
Great354.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.70–$33.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 149K searches