55
metal tags
Worth a lookShows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Great348.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Price range
Good$5.97–$40.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 109K searches
Signals No Dominant Brand