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merry christmas stickers
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Review moat
Great146avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.62–$18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 139K searches
Signals Low Review Barrier