42
medium ca glue
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Price range
Okay$5.42–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,502.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 32K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch